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1. Overview

Site Guide provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use, disclosure and protection of information that apply to our Service, as well as your choices regarding the collection and use of information.

2. Personally Identifiable Information

To use the Site Guide service, an email address, password, username, gender, age, language, and IP Address are required. We use personally identifiable information to deliver the Service and potentially in the future, recommend additonal content (personalized content and ads) to you.
Where applicable, we indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Service if that information is necessary to provide you with the service or if we are legally required to collect it.
- Personally identifiable information provided by you
Registration: If you desire to have access to certain restricted sections of the Site or request to receive marketing materials, you may be required to become a registered user, and to submit the following types of Personal Information to Site Guide: your email address, username, gender, age, language, and IP Address.
Customer Support: We may collect information through your communications with our customer support team or other communications that you may send us and their contents.
Other: We may also collect your contact details when you provide them in the context of our customer, vendor, and partner relationships.

3. Non-Personally Identifiable Information

We also collect and use information about your interactions with the Service in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). We may collect, use, and disclose Non-Personally Identifiable Information as set forth below.
We collect information about the URLs, titles, highlights, comments and other information you save to Site Guide. The types of information we collect includes your browser type, device type, time zone, language, and other information related to the manner in which you access Site Guide. We also collect information about your use of Site Guide so that we can provide our services. For example, as a part of providing Site Guide’s features.
- Non-Personally identifiable information provided by you
Analytics Information: We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your application as part of a page request and other information that assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.
Log File Information: When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, device type and other information related to highlights.
Cookies and Similar Technologies: Like many websites, we also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. Site Guide may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.
You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Third Party Web Beacons and Third Party Buttons: Third-party content may use cookies, web beacons, or other mechanisms for obtaining data in connection with your viewing of the third party content on the Service. Additionally, we may implement third party buttons, such as Facebook “share” buttons, that may function as web beacons even when you do not interact with the button. Information collected through third-party web beacons and buttons is collected directly by these third parties, not by Site Guide. Please consult such third party’s data collection, use, and disclosure policies for more information.
Links to Other Websites: Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.

4. How We Use Your Information

We use the Personal Information we collect in a manner that is consistent with this Privacy Policy. We may use the Personal Information as follows:
- Specifically, we may use your Personal Information to:
- Provide our Service to you, including registering you for our Service, verifying your identity and authority to use our Service, and to otherwise enable you to use our Service;
- Improve our Service, develop new products and services;
- Customize the Service to you;
- Send you administrative e-mail notifications, such as security, or support and maintenance advisories;
- Respond to your inquiries and provide customer support;
- Send you marketing communications, including via email and SMS in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you;
- Perform analytics and conduct customer research;
- Enforce our Terms of Service and other applicable policies;
- Perform functions or services as otherwise described to you at the time of collection; and
- For other purposes with your consent.
- We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you.
- We may use and disclose Non-Personally Identifiable Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Non-Personally Identifiable Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information.

5. How We Share Your Information

We may share your Personal Information and Non-Personally Identifiable Information with third parties as described in this section:
- Service Providers: We may engage third party service providers to work with us to administer and provide the Service. These third-party services providers have access to your Personal Information only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose.
- Business Partners: We may share your Personal Information with our business partners, affiliates, and joint venture partners for the purposes described in this Privacy Policy. If you do not wish for your information to be shared in this manner, you may opt not to use the Service.
- Other Disclosures: Regardless of any choices you make regarding your Personal Information (as described below), Site Guide may disclose Personal Information if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Site Guide; (c) to protect or defend the rights or property of Site Guide or users of the Site or Service; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.
- Affiliates: We may share some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.
- Business Transfers: As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Personal Information may be part of the transferred assets.
- Consent: We may also disclose your Personal Information with your permission.
- We may share Non-Personally Identifiable Information, including aggregated information, for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Non-Personally Identifiable Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information.

6. How We Protect Your Personal Information

Site Guide is very concerned about safeguarding the confidentiality of your Personal Information. We employ administrative and electronic measures designed to appropriately protect your Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. Please be aware that no security measures are perfect or impenetrable. We cannot guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards, subject to requirements under applicable law to ensure or warrant information security.
We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system, and any other disclosures that may be required under applicable law.
We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.

7. Your Rights and Choices

If you decide at any time that you no longer wish to receive such marketing communications from us, please follow the unsubscribe instructions provided in any of the communications. You may also opt out from receiving commercial email from us by sending your request to us by email at [info@usesiteguide.com]. Please be aware that, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.
In certain jurisdictions you have the right to request access and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or object to the processing of your Personal Information, to have the information blocked, anonymized or deleted, as appropriate, or to exercise your right to data portability to transfer your Personal Information to another company. Those rights may be limited in some circumstances by local law requirements. In addition to the above-mentioned rights, you also have the right to lodge a complaint with a competent supervisory authority subject to applicable law.
Where required by law, we obtain your consent for the processing of certain Personal Information collected by cookies or similar technologies, or used to send you direct marketing communications, or when we carry out other processing activities for which consent may be required. If we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.
To update your preferences, ask us to remove your information from our mailing lists, delete your account or submit a request to exercise your rights under applicable law, please contact us as specified in the “How to Contact Us” section below.

8. Data Transfers

Site Guide (A.F.T. Group Holding Pty Ltd) is based in Australia. Your Personal Information may be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information. When we transfer or disclose your Personal Information to other countries, we will protect that information as described in this Privacy Policy.

9. Children’s Privacy

Site Guide does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at [info@usesiteguide.com].

10. Updates to This Privacy Policy

This Privacy Policy may be updated from time to time for any reason; each version will apply to information collected while it was in place. We will notify you of any modifications to our Privacy Policy by posting the new Privacy Policy on our Site and indicating the date of the latest revision. You are advised to consult this Privacy Policy regularly for any changes.
In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address or generate a pop-up or similar notification when you access the Service for the first time after such material changes are made. Your continued use of the Service after the revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of this Privacy Policy.

11. Referral Service and Requesting References

Site Guide provides a referral service that allows you to invite your friends and contacts to use Site Guide. We may integrate the Platform with third party sites such as Facebook but not limited to, so that you can send invitation messages or requests for references via the third party site itself.
You may also send invitation/request emails via the Platform itself, in which case we will ask you for the contact information to which to send your invitation/request. You can type in the email addresses or other contact information manually, or you can choose to import the contacts in your address book(s). In both cases, we may use and store this information for the sole purposes of allowing you to send your friends and contacts an invitation or request for a reference, and for fraud detection and prevention. With respect to referrals, we will also store the email addresses of your invitees to track if your friend joins Site Guide in response to your referral.

12. GDPR Compliance

Site Guide (A.F.T. Group Holding Pty Ltd) is committed to complying with the General Data Protection Regulation (GDPR) and the Australian Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs) contained in the Privacy Act. This Privacy Policy sets out our practices in relation to the collection, use, disclosure and handling of personal information.
The GDPR is a comprehensive reform of the EU’s existing data protection framework. It introduces a number of important changes that will affect businesses that process the personal data of EU citizens. The GDPR will apply to all EU member states from 25 May 2018.
The GDPR applies to ‘personal data’, meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier. This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people.
The GDPR applies to both automated personal data and to manual filing systems where personal data are accessible according to specific criteria. This could include chronologically ordered sets of manual records containing personal data.
The GDPR applies to ‘controllers’ and ‘processors’. The definitions are broadly the same as under the DPA – ie the controller says how and why personal data is processed and the processor acts on the controller’s behalf. If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have significantly more legal liability if you are responsible for a breach. These obligations for processors are a new requirement under the GDPR.
The GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.
The GDPR does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.
Site Guide (A.F.T. Group Holding Pty Ltd) is committed to complying with the GDPR and the Privacy Act and the APPs contained in the Privacy Act. This Privacy Policy sets out our practices in relation to the collection, use, disclosure and handling of personal

13. How to Contact Us

We have appointed a data protection officer (DPO) for the Site Guide who is responsible for overseeing questions in relation to this privacy notice. If you have any questions, concerns, or requests about this privacy notice, how we manage your personal Information, or any other issue relating to your personal Information, please contact our DPO:
A.F.T. Group Holding Pty Ltd
Attn: Data Protection Officer
Email: [info@usesiteguide.com]
Address: 28/8 Bortfield Drive, Chiswick, Sydney Australia 2046
Telephone number: +61 450 768 940
Website: [https://www.usesiteguide.com]